Creating an unforgettable shared dining experience at La Grande Tavola paired with Poretti.

Kicking off this project in London, we created La Grande Tavola at Museum of the Home with Mob Kitchen. It aimed to create an unparalleled experience that paired Jordon Ezra King's Italian curated food menu with Poretti. Friends and family could then also enjoy the commentary from Poretti’s Beer Sommelier Annabel Smith.

La Grande Tavola then launched during Manchester’s Festa Italiana. Partnering with Salvi’s for a sensational 4-course dining experience, Birrificio Angelo Poretti's beer was served with authentic Italian food and this brought the essence of la dolce vita to Manchester. Salvi's is a well-known Italian restaurant in this area, and the pasta dish was served from a giant pan to provide a more theatrical and immersive experience for guests.

Carefully collaborating with the Birrificio Angelo Poretti team, we led on the project management, creative direction and production of this project. We created stunning table displays with candles, flower arrangements, branded napkins and added other touches that would bring the brand to life.

Results

• 500+ total attendees

• 83% of attendees would purchase the product post-event

• 76 top tier media & influencers in attendance

• 75.7m total press reach

• 43 total press coverage

• 13 million total social reach

• 515+ stories shared