From conceptualising and producing bespoke Carlsberg Pilsner bars at the world’s largest festival in Glastonbury, through too bringing a slice of Ibiza from San Miguel to a muddy field in the Cotswolds. 

We’ve been at the forefront of promoting Carlsberg’s iconic brands to the music loving masses in 2019 and increasing product purchase through innovative brand destinations that entice and encourage festival goers to choose Carlsberg brands as their festival beer of choice.

Our activations increased product purchased across the festival and encouraged music lovers to choose Carlsberg brands as their festival beer of choice.

For the premium Carlsberg brand San Miguel we brought a laid back sunny slice of Ibiza to the lakes and parklands of Oxfordshire’s nature reserves, and for its first UK festival we created a buzzing spanish Mahou rooftop bar in the muddy fields for revellers to continue to party after the main stage closed.