TBA and Dr Martens have mutually developed an approach to seasonal product launches that places innovation at its heart, told through the use of materials and found objects and immersive product spaces.

Continually evolving the concept in response to fashion trends, we’ve created environments that reference the past and re-imagine them through the lens of an iconic footwear brand, be this a nightclub, the original DM factory or an urban funture-scape. Working closely with product teams to ensure, presentations and workshops maximise messaging.

Creating a unique agenda for each 3 day event, guests experienced a launch party and enjoyed London-centric evenings from junk-yard golf to a Specials gig.