Eureka! California Wines
A multi-sensory journey, transporting you to the vineyards of California.
Feel the heat of the sun on your face, the cool coastal breezes and unearth the secrets behind the regions complex and distinctive wines.
We curated the inaugural launch of Eureka! with California Wines. The goal was to capture the essence of the Californian wine region, and bring it to London, taking guests on journey to build curiosity, desire to taste, and eagerness to discover more.
We provided a taste sensation with the 'Sensory Garden' surrounded by fresh fruits and herbs designed to ignite the senses and highlight the flavours found in California wines, followed by tastings of the vast, outstanding California wines available.
The educational trail throughout the venue gave guests the opportunity to gain a true understanding of California Wines producers’ deep commitment to a sustainable future of winemaking in the ‘Wines on a Mission’ area.
We invited guests to explore California’s dramatic geological landscape up close via a 12m long, floor-to-ceiling wraparound video presentation of the wine country in the ‘Virtual Vineyard, providing insight on how the mountains, valleys, coast, and climate shape the exceptional wines of the region.