There is no higher demand placed on the quality of an automotive brand’s experiential than the Geneva Motor Show.

To ensure Jaguar made a powerful impact, we created a first-person, immersive film experience to introduce the new all-electric Jaguar I-PACE. Narrated by Hollywood actor Mark Strong, the film combined high end animation with digital storytelling, the installation brought the I-PACE to life in a truly unforgettable way to press and the public.