That was the brief we received from the Nolet family distillery in their landmark year, which saw them celebrate 325 years of distilling tradition, transitioning from the 10th to 11th generation of master distiller and the ultimate accolade – the distillery itself receiving the Royal seal.

We created a brand experience for 900 invited media, customers, distributors, VIP’s, employees, and long time supporters of the Nolet family. They travelled from across the globe to their distillery in Schiedam, Holland for a five-day agenda of discovery and celebration.

The grand finale – a three and a half century story in the making, coming to life on the windmill de Nolet with award-winning projection mapping.

Over 9million impressions achieved across Instagram and Twitter
2,035 #Proost325 toasts to the Nolet family
Reaching over 3.3m people
53 countries across five continents took part in the celebrations
Over 1,800 videos and pictures shared using #Proost325 and #Nolet325