Play and immerse yourself

For Land Rover we created full 24m touring kits to be used at indoor events, with engaging digital and hands-on experiences that invited guests to “play” and immerse themselves in the vehicles. Local market teams were trained on how best to engage with the target audience and comprehensive guidelines provided for markets to ensure the Land Rover experience was executed to global standards with clear advice on every detail incl. guest experience design, environment look and feel, venue selection and host /hostess recruitment and management test drives.