Speedo US Olympic Swim Trials
Driven by a passion for innovation, Speedo has become synonymous with Olympic victory. But Speedo isn't just about gold medals; it's about inspiring everyone to dive in, whether you're training for greatness, racing for a personal best, or simply having fun in the water. Partnering with Pentland Brands for the launch of their new "Go Full Speedo" campaign, TBA Group created an immersive fan experience at the 2024 US Olympic Swim Trials. This experience brought the thrill of competition to everyone, making them feel like champions.
Challenge
Create an interactive and inspiring Speedo experience at the US Olympic Swim Trials that encourages interaction and customization and incorporates Speedo's new brand campaign, “Go Full Speedo.”
Solution
Speedo and TBA teamed up to create an immersive brand experience for customers. First, a custom vanquisher goggle bar put the power of personalization in their hands. Customers could choose individual components and have their dream goggles assembled right before their eyes. Next, a historical Fastskin display booth took them on a journey through the evolution of Speedo's record-breaking swimsuit technology. Finally, an AI photo booth transformed them into Speedo hero athletes, capturing the thrill of competition. Throughout the experience, an interactive goggle wall showcased elements from Speedo's innovative new retail concept, "House of Speedo."
The Results
2,367
Custom Goggles Built
2,118
AI Images Generated
3,213
Total QR Code Scans
9
Live Activation Days
