A brief to revolutionise golf hospitality.

In June we supported LIV Golf on the inaugural tournament at the Centurion Club in Hemel Hempstead.

We were responsible for designing and delivering the VIP hospitality experience, injecting some energy and dynamism, across four different structures providing a fine dining space hosted by Chef Jason Atherton based around the 18th green; a two-story driving range structure with interactive golf activations; a club fitting service and workshop; and exclusive access to the players range and lounge.

All the hospitality structures were completely rebranded and reconfigured for the Aramco Tour Series Event just days later.