Reinventing premium tournament hospitality.

Once again, we had the pleasure to support World Rugby and worldwide partners with the creation of premium brand experiences at Rugby World Cup France 2023. The brief was to redesign and reinvent premium hospitality spaces in Paris, Stade de France and in Marseille at Orange Vélodrome. We challenged the traditional branded hospitality design at Marseille and Paris and curated a new contemporary look for 2023, adding a luxe feel to the spaces as well as an elevated match day fan experience.

Our contemporary partner hospitality areas, bespoke designed bars and private boxes offered exclusivity and a new premium brand experience for fans and guests to revel in all the match day action throughout the tournament.

We also worked on designing the fit-out and management of subtly branded Société Générale, Mastercard, Defender, Emirates, IMG, RWCL private boxes in Lille, Lyon, Marseille, Nice and Paris.

The Rugby World Cup offered a gateway for rugby enthusiasts, fans, families, and spectators to immerse in a thrilling new and exclusive VIP match day experience for 2023.

Results

Over 10,000 guests attended

Very positive feedback from World Rugby on our dedication, hard work and passion