Speedo
S125 Launch
Since its founding in 1928, Speedo has established itself as the world's leading swimwear brand. Whether in the pool, ocean, lake, or river, Speedo's mission is to inspire people to swim and bring them the swimsuits and gear that make every moment in the water better. TBA Group worked with Pentland Brands to deliver, in an innovative and educational way, their global 2025 product launch while incorporating and showcasing their new brand campaign, "Go Full Speedo."
Challenge
Immerse Speedo’s international team in a dynamic reveal of the 2025 product lines.
Solution
Unveil S125 in an elevated three-day launch. The event featured a high-end runway show revealing the new product lines, followed by immersive product displays and workshops across seven themed breakout spaces. The experience concluded with a vibrant pool party on the terrace, perfectly capturing the essence of the Go Full Speedo brand campaign.
“Thank you all for the incredible efforts and hard work to help deliver one of Speedo’s most important launches over the last 10 years… we have received incredible feedback from our partners and internal commercial teams.”
