Reframing Exhibitions
OUTSIDE THE BOX THINKING
In the fast-paced world of exhibitions, there are many boxes that clients are constantly seeking to tick, from sustainability goals, value for money, driving engagement, and enhancing brand presence. However, navigating through the myriad challenges, amidst specific restrictions and requirements can often be daunting. From sustainability concerns to maximising ROI, from logistical hurdles to the quest for creativity in smaller spaces – the landscape is laden with complexities.
We’re delving into the key challenges faced by clients and exploring innovative solutions that redefine the exhibition experience.
CHALLENGE
You Need to stand
out above the rest
SOLUTION
Thinking beyond box ticking
In an era of shrinking exhibit spaces, creativity becomes paramount. How does one captivate audiences and leave a lasting impression within limited confines?
Our approach lies in thinking outside the box – quite literally. We encourage our clients to engage with their audience in unconventional ways. Whether through interactive installations, immersive experiences, or transformative spaces. We empower clients to break free from the constraints of traditional exhibition formats and forge deeper connections with their target audience.
Could you incorporate digital interactivity, AR, VR, use of AI, to transport guests into your brand's world, leaving a lasting impression?
Could you consider transforming your space into a dynamic environment in the evening, enticing visitors to linger longer and encouraging return visits?
Could you explore the possibility of your exhibition being extended – vertically? Outside the exhibition centre? Maximise your space and impact, engaging your audience from every angle, drawing them into your brand narrative with dynamic visual storytelling.
CHALLENGE
You have ESG/sustainability targets, but tight budgets
SOLUTION
Sustainability-savvy tool kit
The pursuit of sustainability needn’t always come at the cost of financial strain. Traditional sustainable solutions often carry hefty price tags, leaving clients wary of greenwashing. Our approach advocates for solutions that achieve your goals but are also efficient. Examples such as modular touring and streamlined toolkits that not only reduce costs but also minimise environmental impact. By consolidating resources into one versatile package, clients can achieve their sustainability objectives without breaking the bank, all whilst ensuring your brand shows up consistently across all geographies. Anecdotally, we’ve seen success in working with clients opting for this approach where we adapt the original design to suit other shows and locations, ensuring relevancy but maintaining authenticity and consistency.
We’ve done our research in sustainable logistics and materials that can help reduce wastage or extend the life of the materials. We have a strong affinity for plant-based alternatives that can be used to construct the exhibitions stands and later composted, allowing for circular design principles with minimal environmental footprint.
CHALLENGE
Don’t know how to manage all the moving parts?
SOLUTION
Let us alleviate the logistical headache
Many clients grapple with the decision to exhibit due to logistical uncertainties and concerns about achieving a return on investment. Our comprehensive support goes beyond the booth. By providing guidance on logistics, maximising efficiencies, and utilising our extensive network of local suppliers, we ensure that every aspect of the exhibition journey is optimised for success. This combined with sound knowledge of technicalities and regulations, our team are well-acquainted with these demands and adept at finding imaginative solutions that uphold the experience, while alleviating administrative burdens. With a focus on value-driven outcomes, clients can exhibit with confidence, knowing that their investment is well-spent.
Experience Everywhere
We’re firm believers that experience is everywhere. It shapes our world, thinking and choices, and increasingly exists across multiple platforms. We help clients harness the power of experience across every communication channel, delivering originality, relevance, and authenticity.
The exhibition venue is just the beginning. You’ve got your target audience all concentrated in one place at one time; what an opportunity to leverage, right?
Exhibiting is more than just the box — imagine the possibilities of activating spaces outside the traditional confines. By leveraging nearby comms and locations, pre- and post the exhibition, this can amplify your reach and create a truly immersive brand experience by extending your brand experience beyond the exhibition centre.
With your audience gathered all in one place at one time, seizing this opportunity for engagement is crucial. Could you consider a pop-up? Could you host guests for the evening? Could you activate elsewhere around the grounds of the exhibition? Could you send a gift to your guests’ hotel?
Also by leveraging digital channels, social media platforms, and targeted marketing campaigns, clients can maintain momentum long before and after the exhibition doors have closed.
And fortunately, we have the knowledge and experience to support you in extending your brand experience across any of these formats (and beyond), to emphasise interaction and immersion ensuring synergy across all touchpoints.
Measurable
Results
Aligning with your wider marketing strategy
We all recognise that in today's climate, where budgets and ROI are under scrutiny, tangible results are of utmost importance. Our focus on measurable results ensures that clients can meticulously track their ROI, providing insights to shape future strategies and initiatives.
We go beyond the conventional approach – why wait for the follow-up phase? We proactively engage with our clients to grasp their objectives, and by integrating measurable elements into the design from the outset, we can help facilitate alignment with your goals. Take, for instance, our innovative approach of incorporating dedicated meeting spaces within exhibitions. This strategic design not only fosters engagement but also facilitates real-time sales conversions. We've already executed this strategy successfully for numerous clients, showcasing its effectiveness in driving immediate results.
Are you looking for social amplification? Immersive activities such as photo opportunities encourage social sharing.
Are you trying to drive marketing comms sign ups? Gamification or competitions drive attendees to participate by registering their email.
Do you want customer feedback? Post-event surveys can be embedded into the customer journey.
An exhibition should not be a standalone event – it's an integral part of a broader marketing strategy. As your brand consultants, we work closely with you to ensure synergy and alignment, and that every exhibition initiative seamlessly integrates with your wider marketing objectives. By identifying key touchpoints, aligning messaging, and leveraging multi-channel content, to create a cohesive brand narrative that resonates with the audience across all platforms.
Talk to us about your next exhibition opportunity
hello@tbaplc.co.uk