Multi-functional premium

UEFA took over the Royal Lancaster Hotel in London to create an experience for their delegates, partners and players.

We designed and delivered the UEFA HOUSE, transforming the antiquated grand ballroom into a modern and stylish lounge that spoke of the UEFA values on every level.

The space was created to work with multiple functions, being a space to eat, meet and relax during the day, to an environment to play, socialise and celebrate into the evening. We worked with UEFA to understand their brand and values to deliver a premium environment that highlighted the twelve host cities for the 2021 Euros, whilst heroing the players and 60 years of the tournaments history.